Important: As per this announcement, DTA is delisted from Bitfinex, ceasing trading on 26/03/21 at 9:00 AM UTC.
DATA (DTA) is solving the age-old issue of trust and reliability in the Advertising industry. Not only does the industry lose $16b per year on Ad Fraud, but the lack of incentive for users has caused a tangible increase in the usage of Adblocker software. According to DATA, the reason behind this can be pinned to an outdated centralised model that relies heavily on middlemen and advertising bureaus, is prone to bot-traffic and provides a poor user end-experience. DATA’s solution is to modernize the system by removing the bulky middlemen, improving data flow with P2P technology and incentivise users, publishers and developers alike using the DATA token.